Analysing Magazine Covers

Intended Audience;

From the front cover I can infer that the intended audience is most likely teenagers and women of about 20 or 30 years of age. This is because the images of high heels and dresses attract women/teenager readers because these are generally the ages of women that are highly interested in fashion. The main focus of this LOOK magazine is a cover story about Kristen Stewart. Her image on the cover takes up majority of the cover and is an eye-level, medium shot. The image being eye-level creates a link between her and the intended audience, therefore encouraging them to buy it. The medium shot of her allows everyone to see what she is wearing, hence the reason it is called ‘LOOK’ magazine. Fans of Kristen Stewart would also see her on the front and buy the magazine; or people who admire her in a fashion sense. The shot of Kristen is also a red carpet shot that has been airbrushed. The reason for using a red carpet shot is to show that women are supposed to be glamorous and elegant.

Font and Text;

The font used on the cover is mainly a very standard, legible font for the intended audience to see. The bright orange colours of the writing stand out against the duller colour on the background to catch the readers eye. The use of big, bold capital letters such as the phrase ‘KRISTEN DEVASTATED’ entices readers to believing something really bad has happened to her, therefore encouraging buyers. In the top right hand corner the single word ‘Shoe’ has been made bold and bigger, as has the word ‘FREE!’ in the bottom right hand corner. This is done to catch the eye of the audience on these specific, attractive words.

Selling and Magazine name;

The selling name for LOOK is ‘Britain’s best-selling fashion weekly!’ By stating that LOOK is ‘Britain’s best’ encourages buyers and the intended audience. The magazine name of LOOK suggests that the magazine displays the look of the week and will therefore attract people with a high fashion interest.

Framing;

The clear framing between different articles inside shows and indicates different sections of the magazine clearly with thick, bright pink or bright white frames, attracting an audience for whatever article on the front catches their eye.