How is the mode of address used to target an audience and create a sense of shared identity in magazine articles?

Different magazine articles apply to different people, and they attract their target audience with tone/register, dialect how formal/informal it is etc. I have chosen 3 articles from 3 different types of magazines to use to display the different ways they attract their target audience.

The first magazine article i chose was a childrens article from a Dr.Who magazine. Firstly, the length of text determines that it might be for a young reading age, as there isnt alot of text. The writer of the article has also used lots of exclamation marks to express excitement, which suggests the article is for children, which is their target audience. The title of the article is simply 'Meeting Monsters!', which applies to the target audience. Throughout the article, words such as 'top-secret', 'stomped' and 'scoffed' are used. These words are clearly very informal and are used to appeal to their target audience of children, as the children wouldnt have a very wide range of vocabulary. The article makes use of simple sentences to also appeal to the current lesser-academic target audience of children.

My second audience i chose was an article from a magazine about cars, mainly directed at a male audience. The article talks about car races and the cars which took part. The article consists of many car names, such as 'Carrera Abarth' and 'Ferrari 330 GTO' which instantly attracts its target audience of men and anyone who has a high interest in cars. Lots of names of races and trophies like 'RAC trophy for historic cars' are mentioned throughout the article, again attracting the target audience and creating a sense of shared indentity. Later in the article it says '...Falcons and galaxies battling it out...' The use of the word 'battling' shows masculinity and generally appeals to competitive men and the target audience.

My last article was an article from LOOK magazine on Cheryl Cole. The article talks about Cheryls image and latest hairstyles. The fact that the article is about hairstyles instantly attracts the target audience of teenage girls and women and creates a sense of shared identity of hair and Cheryl Cole. The article straight away uses hair terminology; "Forget straight and sleek... curls and side sweep..." This clearly applies to their target audience of girls. The article describes exactly what her hair was like e.g. "Tight curls in an 80's style" and "corkscrew curl swept". This appeals to and attracts the audience; they can even copy the hairstyle of the famous Cheryl Cole. The article states Cheryl "arrived in a low-cut green dress" which also attracts the audience as they might like to copy Cheryl Cole's style or just be interested in her. The article mentions how Cole turned up with two of her band mates; insinuating and attracting fans of her band, which could be another target audience of this article. At the end of th article it says "Get sweeping girls!" The effect of putting 'girls' insinuates the magazine article was intended for girls.